Blog Post


The supply chain rebooted & re-envisioned: The green supply chain

Adapt Ideations • Aug 05, 2019

In today’s day and age, we constantly find ourselves surrounded by ongoing change.

In today’s day and age, we constantly find ourselves surrounded by ongoing change. It’s only a matter of time before you walk into a store and you see the technology that is used. For example, this might be to track an item within the store or locate an item that may be available elsewhere. It is a no brainer that technology is changing the way we do business. This has given rise to the notion of supply chain 4.0, the holy grail of supply chain where we can see this idea of the supply chain becoming digitalised by the use of IoT, advanced robotics, analytics and big data just to name a few.

One may ask, how does this make a supply chain green. This idea of blockchain is the ultimate game changer for the industry enhancing the supply chain in multiple ways including sustainability, visibility and reducing human errors and labour. The power of blockchain as suggested within a recent World Economic Forum Report conducted in 2015, states that around 10 percent of GDP by 2025 will be stored on blockchain and similar technologies. Blockchain to explain simply is a distributed ledger that is transparent and immutable allowing for only various entities to update the ledger in order to keep an accurate record of a transaction. Blockchain can be identified as a tool allowing for change to occur.

The ability of blockchain to create a greater sense of transparency in my opinion gets overlooked due to blockchain’s full capacity not being realised at this point of time. A greater element of transparency is no longer a choice for manufacturers and suppliers in recent times where consumers are increasingly expecting further knowledge of their products whether it be where the product was made or where the materials have come from. An article by Supply Chain Dive has pointed out that blockchain has created an era of the ‘conscious consumer’. Consumers are continuously now taking a stance on their expectations and realising if companies do not meet them by having a sustainable and ethical focus in their practices. Blockchain unlocks the potential for companies to be able to demonstrate their ongoing duty to consumers by greater transparency to their consumers.

Transparency created by a blockchain not only benefits consumers but also a company’s employees while enhancing their business model and integrity of the company. Through greater transparency, companies employing the use of blockchain can develop and forge a relationship between their company, workers and consumers building a deeper sense of trust. Through greater transparency companies can also reduce cases of fraud, reduce pollution, human right violations and other inefficiencies. WHO believes that the counterfeit industry alone generates an estimated 75 billion annually. The benefits of using blockchain to enhance transparency is endless. Blockchain not only provides companies with greater profits but also enhances social purpose.

Due to consumers holding manufacturers and retailers responsible for their products and actions, companies have realised that there is a greater interest in sustainable products highlighting the underlying notion that they need to change. One aspect of sustainability and efficiency promoted by blockchain is the digitalisation of documents. With the use of the ledger of a blockchain, it takes away the need for manual document handling therefore eliminating human error. Many supply chains today are prone to human error simply by mistake and many of these mistakes go unnoticed until too late where a product may not be able to be sold.

Some further benefits are highlighted by companies that are utilising blockchain in order to optimise their supply chain, improve inefficiencies, free up working capital and making their goods and services more accessible and readily available at a much faster rate. This essentially reduces the impact on the environment by far not to mention improving and working towards better human rights and fair work practices. With the use of blockchain, companies are now able to more accurately track their products including identifying potential product recalls much earlier which, in turn decreases greenhouse gases from producing these products and transporting them. Ultimately there is much more work to be completed in this space before fully utilising the power of the green supply chain. Think about it for a second, if 50% of companies where able to use blockchain to create a green supply chain and promote their use of this to consumers, profits would rise dramatically while also significantly reducing impact on the environment.

Here at Adapt Ideations we pride ourselves at being at the forefront of technology. We utilise IoT and blockchain together to create unique state of the art smart business solutions. No one solution is identical as we develop our solutions based around our potential clients every need. Being a one stop shop aggregator in this industry, we are a proudly unique company leveraging technology that is at the forefront of its time.

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Innovative monitoring solutions for high-value & temperature-sensitive assets.

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Awards & Recognition


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Best Temperature Monitoring Solution Provider


Awarded by India Biologics & Vaccines Outstanding Industry Awards 2022

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Adapt Ideations Recognised As A Supply Chain Leader


by Alcott Global on Supplify's Supply Chain Tech Map 2.0

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Technology Excellence in Cold Chain


Awarded at the 15th ELSC Leadership Awards


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