Data Protection Addendum

This Data Protection Addendum (“Addendum”) between Adapt Ideations Private Limited (“Adapt Ideations”) and the Customer (as defined in the Agreement) forms part of the Adapt Ideations Terms of Service set forth at [Adapt Ideations’ website] or any other written or electronic agreement incorporating this Addendum, in each case governing the Customer’s access to and use of the Services (the “Agreement”). This Addendum was last updated in March 2025.

The Customer enters into this Addendum on behalf of itself and any Affiliates authorized to use the Services under the Agreement and who have not entered into a separate contractual arrangement with Adapt Ideations. For the purposes of this Addendum only, and except where otherwise indicated, references to “Customer” shall include both the Customer and its Affiliates.

 

1. Definitions

1.1 In this Addendum, the following terms shall have the meanings set out below and cognate terms shall be construed accordingly:

(a)"Addendum Effective Date" has the meaning given to it in section 2;

(b)"Affiliate" means an entity that owns or controls, is owned or controlled by or is or under common control or ownership with either Client or Adapt Ideations (as the context allows), where control is defined as the possession, directly or indirectly, of the power to direct or cause the direction of the management and policies of an entity, whether through ownership of voting securities, by contract or otherwise;

(c)"Client Personal Data" means any Personal Data Processed by Adapt Ideations (i) on behalf of Client (including for the sake of clarity, any Client Affiliate), or (ii) otherwise Processed by Adapt Ideations, in each case pursuant to or in connection with instructions given by Client in writing, consistent with the Terms;

(d)"Controller to Processor s" means the Standard Contractual Clauses (processors) for the purposes of Article 26(2) of Directive 95/46/EC set out in Decision 2010/87/EC as the same are revised or updated from time to time by the European Commission;

(e)"Data Protection Laws" means (i) Directive 95/46/EC and, from May 25, 2018, Regulation (EU) 2016/679 ("GDPR") together with applicable legislation implementing or supplementing the same or otherwise relating to the processing of Personal Data of natural persons, and (ii) to the extent not included in sub-clause (i), the Data Protection Act 1998 of the United Kingdom, as amended from time to time, and including any substantially similar legislation that replaces the DPA 1998;

(f)"Privacy Shield" means the EU-US Privacy Shield Framework; and

(g)"Services" means the services to be supplied by Adapt Ideations to Client or Client Affiliates pursuant to the Terms.

1.2   The terms "Controller", "Data Subject", "Personal Data", "Personal Data Breach", "Process", "Processor" and “Supervisory Authority” have the same meanings as described in applicable Data Protection Laws and cognate terms shall be construed accordingly.

1.3 Capitalized terms not otherwise defined in this Addendum shall have the meanings ascribed to them in the Terms.

2. Scope of this Addendum

This Addendum applies to the processing of Personal Data by Adapt Ideations on behalf of the Customer in connection with the provision of services under the Agreement. The Parties agree to comply with the terms of this Addendum in their respective roles as Processor and Controller under applicable Data Protection Laws.

3. Formation of this Addendum

This Addendum is deemed agreed by the Parties and comes into effect on the “Addendum Effective Date,” being later of (i) the date that this Addendum is accepted by Client and (ii) Adapt Ideations Pvt Ltd.

 

 

4. Roles of the Parties

The Parties acknowledge and agree that, with regard to the Processing of Client Personal Data, and as more fully described in Annex 1  hereto, the Client acts as a Controller, and Adapt Ideations acts as a Processor (as defined in section 5.2.4 below).

The Parties expressly agree that Client shall be solely responsible for ensuring timely communications to Client’s Affiliates or the relevant Controller(s) who receive the Services, insofar as such communications may be required or useful in light of applicable Data Protection Laws to enable Client’s Affiliates or the relevant Controller(s) to comply with such Laws.

 

5. Description of Personal Data Processing

In Annex 1  to this Addendum, the Parties have mutually set out their understanding of the details of the Processing of the Client Personal Data to be Processed by Adapt Ideations pursuant to this Addendum, as required by Article 28(3) of the GDPR. Either Party may make reasonable amendments to Annex 1  by written notice to the other Party and as reasonably necessary to meet those requirements. Annex 1  does not create any obligation or rights for any Party.

 

6. Data Processing Terms

6.1. Client shall comply with all applicable Data Protection Laws in connection with the performance of this Addendum. As between the Parties, Client shall be solely responsible for compliance with applicable Data Protection Laws regarding the collection of and transfer to Adapt Ideations of Client Personal Data. Client agrees not to provide Adapt Ideations with any data concerning a natural person’s health, religion or any special categories of data as defined in Article 9 of the GDPR.

 

6.2. Adapt Ideations shall comply with all applicable Data Protection Laws in the Processing of Client Personal Data and Adapt Ideations shall:

 

6.2.1. process the Client Personal Data relating to the categories of Data Subjects for the purposes of the Terms and for the specific purposes in each case as set out in Annex 1  to this Addendum and otherwise solely on the documented instructions of Client, for the purposes of providing the Services and as otherwise necessary to perform its obligations under the Terms including with regard to transfers of Client Personal Data to a third country outside to an international organization; Adapt Ideations shall immediately inform Client if, in Adapt Ideations’s opinion, an instruction infringes applicable Data Protection Laws;

 

6.2.2. ensure that persons authorized to process the Client Personal Data have committed themselves to confidentiality or are under an appropriate statutory obligation of confidentiality.

 

6.2.3. implement and maintain the technical and organizational measures set out in the Terms and, taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of Processing as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, implement any further appropriate technical and organizational measures necessary to ensure a level of security appropriate to the risk of the Processing of Client Personal Data as per following:

(a) pseudonymization and encryption of Client Personal Data;

(b) ensuring ongoing confidentiality, integrity, availability and resilience of processing systems and services that process Client Personal Data;

(c) restoring availability and access to Client Personal Data in a timely manner in the event of a physical or technical incident; and

(d) regularly testing, assessing and evaluating the effectiveness of technical and organizational measures for ensuring the security of the processing of the Client Personal Data.

Any amendment to such agreed measures that is necessitated by Client shall be dealt with via an agreed change control process between Adapt Ideations and Client;

 

6.2.4. Client (on behalf of the relevant Controller(s), as applicable), hereby expressly and specifically authorizes Adapt Ideations to engage another Processor to Process the Client Personal Data ("Other Processor"), and specifically the Other Processors listed in Annex 2  hereto, subject to Adapt Ideations's:

(a) ​notifying Client of any intended changes to its use of Other Processors listed in Annex 2  by emailing notice of the intended change to Client;

(b) including data protection obligations in its contract with each Other Processor that are materially the same as those set out in this Addendum; and

(c) remaining liable to the Client for any failure by each Other Processor to fulfill its obligations in relation to the Processing of the Client Personal Data.

In relation to any notice received under section 5.2.4 a., the Client shall have a period of 30 (thirty) days from the date of the notice to inform Adapt Ideations in writing of any reasonable objection to the use of that Other Processor. The parties will then, for a period of no more than 30 (thirty) days from the date of the Client's objection, work together in good faith to attempt to find a commercially reasonable solution for the Client which avoids the use of the objected-to Other Processor. Where no such solution can be found, either Party may (notwithstanding anything to the contrary in the Terms) terminate the relevant Services immediately on written notice to the other Party, without damages, penalty or indemnification whatsoever;

 

6.2.5. to the extent legally permissible, promptly notify Client of any communication from a Data Subject regarding the Processing of Client Personal Data, or any other communication (including from a Supervisory Authority) relating to any obligation under the applicable Data Protection Laws in respect of the Client Personal Data and, taking into account the nature of the Processing, assist Client (or the relevant Controller) by appropriate technical and organizational measures, insofar as this is possible, for the fulfillment of Client’s, Client’s Affiliates’ or the relevant Controller(s)’ obligation to respond to requests for exercising the data subject's rights laid down in Chapter III GDPR; Client agrees to pay Adapt Ideations for time and for out of pocket expenses incurred by Adapt Ideations in connection with the performance of its obligations under this Section 5.2.5;

 

6.2.6. upon Adapt Ideations’s becoming aware of a Personal Data Breach involving Client Personal Data, notify Client without undue delay within 72 Hours, of any Personal Data Breach involving Client Personal Data, such notice to include all information reasonably required by Client (or the relevant Controller) to comply with its obligations under the applicable Data Protection Laws;

6.2.7. to the extent required by the applicable Data Protection Laws, provide reasonable assistance to Client, Client’s Affiliates’ or the relevant Controller(s)’ with its obligations pursuant to Articles 32 to 36 of the GDPR taking into account the nature of the Processing and information available to Adapt Ideations; Client agrees to pay Adapt Ideations for time and for out of pocket expenses incurred by Adapt Ideations in connection with any assistance provided in connection with Articles 35 and 36 of the GDPR;

6.2.8. cease Processing the Client Personal Data upon the termination or expiry of the Terms, and at option of Client, Client’s Affiliates or the relevant Controller(s) either return or delete (including by ensuring such data is in non-readable format) all copies of the Client Personal Data Processed by Adapt Ideations, unless (and solely to the extent and for such period as) Country law requires storage of the Personal Data. Notwithstanding the foregoing or anything to the contrary contained herein, Adapt Ideations may retain Personal Data and shall have no obligation to return Personal Data to the extent required by applicable laws or regulations obligations. Any such Personal Data retained shall remain subject to the obligations of confidentiality set forth in the Terms; and

 

6.2.9. make available to Client all information necessary to demonstrate compliance with this Addendum and allow for and contribute to audits, including inspections, by Client, or an auditor mandated by Client. For the purposes of demonstrating compliance with this Addendum under this section 5.2.9, the Parties agree that once per year during the term of the Terms, Adapt Ideations will provide to Client, on reasonable notice, responses to cybersecurity and other assessments. Client agrees to pay Adapt Ideations for time and for out of pocket expenses incurred by Adapt Ideations in connection with assistance provided in connection with such audits, responses to cybersecurity and other assessments.

 

7. Transfers

Adapt Ideations is certified to Information Security Management as per ISO 27001:2013. Adapt Ideations shall notify Client in writing without undue delay if it can no longer comply with its obligations under the Privacy compliance, and, in such a case, Adapt Ideations will have the option of (i) promptly taking reasonable steps to remediate any non-compliance with applicable obligations under this Addendum, or (ii) engaging in a good faith dialogue with Client to determine a new data transfer mechanism to carry out the purposes of the Terms. Adapt Ideations acts as a Processor with respect to Personal Data received pursuant to a data transfer.

In the event the Privacy Compliance is invalidated, Client and each Client Affiliate (on behalf of the relevant Controller(s), as the case may be), if applicable (as "data exporter") and Adapt Ideations (as "data importer"), with effect from the commencement of the relevant transfer, shall enter into the Controller to Processor SCCs (mutatis mutandis, as the case may be) in respect of any transfer (or onward transfer) from Client or Client Affiliate to Adapt Ideations, where such transfer would otherwise be prohibited by applicable Data Protection Laws or by the terms of data transfer agreements put in place to address applicable Data Protection Laws.

Appendix 1 to the Controller to Processor SCCs shall be deemed to be prepopulated with the relevant sections of Annex 1  to this Addendum and the processing operations are deemed to be those described in the Terms. Appendix 2 to the Controller to Processor SCCs shall be deemed to be prepopulated with the following "Taking into account the state of the art, the costs of implementation and the nature, scope, context and purposes of processing as well as the risk of varying likelihood for the rights and freedoms of natural persons, Adapt Ideations shall implement appropriate technical and organizational measures as set forth in the Addendum."

 

8. Precedence

The provisions of this Addendum are supplemental to the provisions of the Terms. In the event of any inconsistency between the provisions of this Addendum and the provisions of the Terms, the provisions of this Addendum shall prevail.

9. Indemnity

To the extent permissible by law, Client shall indemnify and hold harmless Adapt Ideations against all (i) losses, (ii) third party claims, (iii) administrative fines and (iv) costs and expenses (including, without limitation, reasonable legal, investigatory and consultancy fees and expenses) reasonably incurred in relation to (i), (ii) or iii), suffered by Adapt Ideations and that arise from any breach by Client of this Addendum or of its obligations under applicable Data Protection Laws.

 

 

10. Severability

The Parties agree that, if any section or sub-section of this Addendum is held by any court or competent authority to be unlawful or unenforceable, it shall not invalidate or render unenforceable any other section of this Addendum.

 

 

9. Others

The organization ensures that the contract to process PII addresses the organization’s role in providing assistance with the customer's obligations.

The Agreement considers following and follows:

a. Privacy by Design and default

b. Achieving Security of Processing

c. Notification of breaches involving PII to a Supervisory authority

d. Notification of breaches involving PII to Customers and PII Principals

e. Conducting Privacy Impact Assessment

f. Assurance of Assistance by the PII Processors if prior consultations with relevant PII Protection authorities are needed.

g. Adapt Ideations shall inform the customer if in its opinion a processing instruction infringes applicable legislation or regulation.

h. The organization does not use PII processed under a contract for the purposes of Marketing and Advertising

i. Coordinate with Clients for helping Audit the systems. The organization provides the customer with the appropriate information so that it can demonstrate compliance with their obligations

j. Adapt Ideations shall use AWS and PIPL as sub processors with Security and Privacy requirements full filled.

k. The organization shall comply with all statutory and regulatory requirements, ISO 27001:2013, ISO 27701:2019 and EU GDPR requirements.

l. The Data shall be deleted or de-identified after the processing is complete (This is after the retention period selected is complete).

m. Adapt Ideations shall inform 24 hours in advance to clients in case of any legally binding requests for disclosure of PII.

n. For Access, Correction and/or Erasure of PII of Data subjects can be done by contacting the Chief Information Officer (CIO) below. Also for raising concerns and/or any complaints related with PII that can be done by contacting the Data Protection Officer below:

Name: Chenna Sai Krishna Chaitanya

Email ID: support@adaptideations.com

 

 

Annex 1: Description of Processing  of Client Personal Data

This Annex includes certain details of the Processing of Client Personal Data as required by Article 28(3) GDPR and, as applicable, Controller to Processor SCC.

1.    List of Parties

Data Exporter: